Assessment: Final Report l Assessment type: Individual l

Assessment: Final Report
l Assessment type: Individual
l Word limit: Within 3500 words (excluding appendices and reference)
l Task description (UoS outline)
Students are required to write a final report on analysing and recommending the strategy for a foreign company to be “SUCCESSFUL IN INDIA” . In this report students are required to
1. Select a foreign company of their choice which has not entered India
2. Analyse the resources and capabilities of the foreign company
3. Analyse the industry in India
4. Analyse the institutional environment (rules regulations; cultural issues) of India
5. Provide DETAILED entry mode to India
6. Provide detailed analysis of strategy in India
7. Provide the detailed analysis of how to compete in India (market positioning, marketing strategies and human resources etc)
Structure of the final report (guide only)
l Executive summary
n Summary of the company, the country you want to enter, entry mode and the strategy to be successful in the country
l Introduction
n Brief background of the company (you have selected)
n Reason behind selecting this company
n Rationale behind this company going into India
l Detailed Analysis of external environment of host country
n Evaluate the economic, political, legal, socio-cultural opportunities and challenges
u You may use any framework explaining the above issues. But please note that you need to cover all the country (India) specific issues
u Add all the dimensions which you think are important for operating in India
n Detailed Analysis of the industry you are entering in India
u You may use Michael Porter’s five forces framework
u Add some other aspects such as consumer characteristics, behaviour (together with bargaining power of the buyer in the above framework)
l Detailed Analysis of the resources and capabilities (internal environment) of the company
n Evaluate the company’s resources and capabilities
n What are the resources and capabilities that makes the company compete successfully in the industry in home country and around the world (if it is doing business in any other part of the world)
n Does the company require resources and capabilities which it can obtain by entering into India?
l India Entry Strategy
n Identify the key objective(s) to enter India
n Identify an appropriate entry mode for the company to enter India (joint venture, wholly owned subsidiary etc.)
n Provide the rationale why you have selected a particular entry mode
n Should your entry mode involve an alliance (including joint venture), identify the partner, equity vs. non-equity alliance.
n If non-equity alliance: Specify the details of desired partner, what type of alliance are you seeking.
n If equity alliance: Share of equity by each partner and specify the details of desired partner.
n If it is acquisition; Identify the target company with rationales
n If licensing/ franchising: Provide details of the licensing and franchising agreement
n If exports: How will be the export done?
l Post Entry Strategy
u How will you compete in the country of your choice
l What will be your strategy (adapt your strategy? Or maintain your global strategy);
l How will you position your product and services (by differentiating from existing competitors or adopt low cost strategy)?
l How will you market the product?
l How will manage organization and employees
l Organization of Operation
n How will you organise your operations (what kind of structure?)?
n What role will this subsidiary play in the overall organization of the company?
n What will be the relationship with other subsidiaries (if the company is operating in other countries)
n What decisions will be made in the subsidiary?
l Conclusion and Recommendation
n What are main conclusions of your analysis
n What are the recommendations you want to provide to the company
l References
l Appendices
Tips for writing final report
Dos
1. Conduct extensive research to find information from various sources
2. Analyse the information to build your arguments
3. Use the analytical framework where it is necessary
4. Provide rationale and evidence for your arguments
5. Be consistent with your arguments throughout the report
Don’ts
1. Do not just list information
2. Do not rely on company annual report only
3. Do not provide tables, graphs which is not used or referenced in the report