Find 2 Online display ads that you think are effective and 2

Find 2Onlinedisplay ads that you think are effective and 2 more that aren't. (THEY MUST be online ads)
1. For each explain your reasons why they are and aren't effective. Be sure to use lessons from your book and readings to support why they are or are not. It can't just be because you do not relate to them.
2. Also, how you would make the ineffective ads better?
3. Include who is the target market.
4. You must provide a visual for the ads.
This submission will be graded by the instructor.